Celebrate the Holidays in Style: How Freddy Braidi’s Boulevard Hospitality Group is Redefining Luxury Experiences from LA to Miami
From festive dining and design-forward venues to elevated nightlife, the group sets a new benchmark for seasonal luxury across iconic cities
This December is the perfect time to gather with family and friends at venues that transform dining, architecture, and culture into unforgettable holiday experiences. Few hospitality groups in the United States offer a combination of heritage and immersive design quite like Boulevard Hospitality Group (BHG). Under the leadership of CEO Freddy Braidi, BHG is known for creating spaces where history, art, and culinary technique converge.
Every detail at a BHG venue, from architecture and lighting to cuisine and cocktails, can take guests beyond the ordinary. Today, the hospitality firm operates iconic venues across Los Angeles, Orange County, and now, for the first time, Miami. BHG’s newest milestone, Yamashiro Miami, is the perfect backdrop for the holiday season. Located at the Gale Miami Hotel & Residences, this 9,000-square-foot venue spans indoor and outdoor spaces, offering panoramic views of Miami’s skyline. It is a destination that combines Japanese-inspired architecture, serene gardens, bonsai trees, koi ponds, fire pits, and water features. Even the bar looks like a Japanese temple, creating a tranquil atmosphere ideal for holiday celebrations.
Yamashiro Miami carries forward the legendary history of its Hollywood counterpart, which opened in the early 1900s and is officially recognized as a Historic Resource by the City of Los Angeles. The original Yamashiro has been a celebrity hotspot for decades, hosting icons like Marilyn Monroe and Howard Hughes as well as more modern stars like Gwyneth Paltrow and Johnny Depp. Bringing this venue to South Florida means BHG is offering a cultural transplant infused with the West Coast’s energy, now adapted to Miami’s busy neighborhood.
The menu, created by Partner and Chef Charbel Hayek alongside Executive Chef Gustavo Montes, features dishes like wagyu tomahawk, yuzu saikyo black cod, toro tartare, robata-grilled specialties, and Maine lobster tempura, alongside Miami-exclusive creations such as black garlic mojo Ibérico pork, spiced Japanese fried chicken, and Alaskan king crab with yuzu hollandaise. Seasonal adaptations feature fresh local seafood while the beverage program pairs tropical-inspired cocktails, premium sake, and wines with the umami-rich menu. For holiday parties, Yamashiro offers intimate dinners, cocktail-style gatherings, and full buyouts, making it a versatile venue for family celebrations, corporate events, or even New Year’s Eve parties.
While Miami is BHG’s first expansion beyond California, Los Angeles is the incubator of Freddy Braidi’s ambitious visions. Yamashiro Hollywood continues to enchant with its views and gardens, while Rokusho LA on the Sunset Strip offers a contemporary sushi dining experience. Opened in collaboration with Three Star Lane, Rokusho LA is led by Head Chef Carlos Couts and features signature dishes like the layered Sushi Cake with shiso flower and fresh fish, Gindara Saikyo Yaki with yuzu beurre blanc, and live-prepared nigiri. Its sake selection, wines, and seasonal cocktails make it an ideal holiday gathering spot for friends.
Another notable venue in BHG’s portfolio is the Kodō Hotel & Restaurant in the Arts District. Housed in a restored 1920s fire station, Kodō mixes industrial architecture with Japanese minimalism. The boutique hotel provides a serene retreat for visitors, while the restaurant below offers modern Japanese cuisine with small plates, sushi, and cocktails in an intimate setting.
BHG’s reach in Los Angeles extends even further than these signature landmarks. From Osa Rooftop and Durango Cocina to the Royal Hawaiian and Cork & Batter Road House, the portfolio spans diverse neighborhoods and concepts. These are spaces where families, friends, and colleagues can come together.
BHG’s latest coastal project is Ilya Restaurant in San Clemente. With Chef Charbel Hayek leading the kitchen, Ilya features Mediterranean-inspired dishes such as mezze spreads, lobster spaghetti, raw seafood selections, wood-fired fish, and Australian lamb. Its beautiful coastal atmosphere makes it another ideal spot for holiday gatherings or intimate celebrations overlooking the Pacific.
The opening of Yamashiro Miami is just the beginning of BHG’s national growth, showcasing how the group’s expertise in preserving history and designing immersive experiences can cross regional borders. As the holiday season approaches, these venues become even more compelling, providing spaces for festive meals, celebratory gatherings, and moments with loved ones. Whether a corporate holiday party, family dinner, or night out with friends, BHG venues can deliver grandeur and intimacy, catering to the modern guest who wants more than a traditional dining experience.
With Freddy Braidi as CEO, BHG is the perfect choice for holiday celebrations this season and beyond. For more information about BHG and its venues, visit boulevardhg.com.
Adam Smith is an accomplished individual who serves as an chief contributor at Healthify Magazine, a leading publication dedicated to promoting health and wellness. With a passion for empowering individuals to live healthier lives, Adam brings a wealth of knowledge and expertise to his role.
